The Swiss Style of typography was developed to suit the drastically increasing global postwar market. It was used for many cultural institutions, political advertisements, street signs, maps public service announcements etc.
Characteristically it was designed to be universally identifiable and legible. The Kern/4SHAW collaboration sock features Swiss typeface Euclid Flex and has been appropriated and modified to remove its Legibility but increase its form.
Kern is proud to partner with 4SHAW to develop a well designed sock that is manufactured to meet stringent standards... presenting the 'SUISSE'